Banner ad sizes

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Current Size: 100%

Banner ads are a classic, widely-used format in online advertising. With the ability to combine a high visual impact and interactive graphics, banners give you more real estate to communicate with your customer.

Here are the IAB-standard graphical ad dimensions:

  • Banner (468x60)
  • Leaderboard (728x90)
  • Medium rectangle (300x250)
  • Skyscraper (120x600)
  • Wide skyscraper (160x600)
  1. Banner (300 x 250)
  2. Leaderboard (728x90)
  3. (not supported by some banner re-targeting networks) 336 x 228 pixelsbanner 336 puxels wide x 228 pixels high
  4. It's important to keep an eye on the fact that the other banner sizes can pull the Campaign CTR down of the Top 3.
  5. other sizes below:

Banner ads screen shot  Banner ads screen shot Accepted file types:

  • .jpg
  • .gif
  • .swf (flash)
  • and javascript code from partner ad networks.

Pricing:

Cost per click (CPC)

Performance based banner advertising - the advertiser only pays when their banner gets a click.

Cost per thousand impressions (CPM)

Advertisers bid for banner ads on a CPM basis. For example, $2 CPM means two dollars paid for every thousand times an ad is shown.

Perry Marshal and Amit Mehta say:

"don't make banners too flashy, make them fit into the deseign of the site - as though they are part of the site.