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Entrepreneurship: the most vital force in our economy

Proving the old adage that when you get to meet real leaders in their field, one usually finds a very humble individual, this interview with Entrepreneur Nicolas Hayek shows just that. Mr Hayek shows true foresight and reveals his philosophy of good management.
Mr. Hayek is the man behind revitalising the Swiss watch industry and regaining that market from the then biggest producer: Japan.

New Insights into Googlebot

New Insights into Googlebot -

Posted by rolfbroer

Faster, Better, Stronger. The GA Async Tracking Code

Faster, Better, Stronger. The GA Async Tracking Code -

 

You may have heard that Google will begin to use site speed when calculating web rankings. This generated a lot of buzz, but according to Matt Cutts,

An Inside Look at Competitors Backlinks with Open Site Explorer

An Inside Look at Competitors Backlinks with Open Site Explorer -

Posted by fabioricotta

Google Tackles Campaign Attribution with AdWords Search Funnels - Justin Cutroni

Google Tackles Campaign Attribution with AdWords Search Funnels -

There’s been a lot of debate in the analytics community about campaign attribution and how to assign value to the various marketing touch-points that lead to conversions. If you’re new Campaign Attribution you should check out the book Web Analytics 2.0, it has a good, functional overview of the attribution challenge.

New Google Keyword tool

The following is a guest blog post by Matthew Carter:

Lead Nurturing - not just for B2B Marketing, but also for Sales - and Beyond


The primary goal of lead nurturing for B2B marketers is to build a better relationship with your prospective buyers in their ‘upstream’ decision making. 

5 tips for Google AdWords's new ReMarketing feature

Google AdWords Remarketing: 5 tips to set up a successful and easily managed Campaign