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All leads are not created equal
Submitted by Jen Brannstrom on Fri, 2012-08-24 14:31
This book review by veteran marketer Peggy Hatch deserves all our attention. If she reccommends a book, it's probably worth every penny and every hour spent reading & learning.
See for yourself what she says about "Maximizing Lead Generation" by Ruth Stevens.
The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!