All leads are not created equal

 This book review by veteran marketer Peggy Hatch deserves all our attention. If she reccommends a book, it's probably worth every penny and every hour spent reading & learning.

See for yourself what she says about "Maximizing Lead Generation" by Ruth Stevens.

 

The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!