Facebook (finally) introduces Conversion Tracking!

Facebook introduces Conversion tracking Up until now the only way I knew of getting some ROI measurement on Fb advertising was by using a dedicated Firefox plugin called Facebook Ads Manager. It's a great plugin, but it's still a very complex round-a-bout way of actually tracking your ad-spend & ROI.

Facebook introduces Conversion tracking

Up until now the only way I knew of getting some ROI measurement on Fb advertising was by using a dedicated Firefox plugin called Facebook Ads Manager. It's a great plugin, but it's still a very complex round-a-bout way of actually tracking your ad-spend & ROI.

Facebook Conversion tracking is in Beta right now, available to existing account holders. I will check it out and let you know how it goes.

I'm actually very excited about this opportunity!