How to Overcome a decline in email sign-ups to your Blog, Contest, etc...

Here's a the latest technique to boost your sign-up rate:

E-mail opt-in is getting harder.

So adding a (relatively) simple Facebook-Connect button, along with a basic app, will boost sign-ups.
In one recent test I saw the amount of sign-ups doubled from 40% to 81%.

How is this done?
1. Offer two ways to sign-up:

a. usual Name & email
b. Facebook Connect button

2. the email sign-up gets sent to your autoresponder/mailing system - as per usual

3. on-click, the Facebook connect button presents the person with a 'Fb Permission's screen', as seen here. 

Facebook Connect Button + a simple App will increase your website's sign-up rate

This screen is part of your app (that you have to register as a developer).
The App pulls the person's email. Which is the email they used to sign up for Facebook in the first place. So you know it's a verified email.

4. App. sends retrieved data back to step 2 (your auto-responder)

Very simple, yet very effective.

How is this different, you may ask?

Because constructing the simple Facebook app. gives you their email anyway - which some people have grown to be wary of due to spamming. When the person clicks "Allow", Facebook pulls their email address and hands it to you.

 

 

 

 

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