Split-test: Google's TV ad platform

Split-testing

It's always interesting to  see how other people run a split-test. Google is right now conducting a split-test for their very latest product: Google TV ads.

Follow the links below to check it out. Once you're cookied in one browser you're only be able to see one specific landing page version, but using different browsers will enable you to see what the split-test consists of.

Link to landing page A: www.google.com/adwords/tvads/index-a.html

Link to landing page B: www.google.com/adwords/tvads/index-b.html

(Careful, copy and paste the second link in a DIFFERENT browser, such as Chrome, Safari, Internet Explorer, Firefox, SeaMonkey. If you don't you won't be able to see both versions.)

Below is landing page A

And this is landing page B