What it means to be number 1 in Google

Here are some averages of what happens when your website hits the number 1 spot in Google for a keyword:

 

Position   Percentage Click Through
1 42.25%  
2 11.93%  
3 8.46%  
4 6.04%  
5 4.87%  
6 3.99%  
7 3.38%  
8 2.97%  
9 2.96%  
10 2.82%  
11 0.65%  
12 0.55%  
13 0.51%  
14 0.48%  
15 0.46%  
16 0.38%  
17 0.35%  
18 0.33%  
19 0.33%  
20 0.31%  
Source: Data released by AOL including over 20 million Google search requests.