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Entrepreneurship: the most vital force in our economy
Submitted by jen on Fri, 2010-07-23 16:36Proving the old adage that when you get to meet real leaders in their field, one usually finds a very humble individual, this interview with Entrepreneur Nicolas Hayek shows just that. Mr Hayek shows true foresight and reveals his philosophy of good management.
Mr. Hayek is the man behind revitalising the Swiss watch industry and regaining that market from the then biggest producer: Japan.
New Insights into Googlebot
Submitted by jen on Thu, 2010-07-22 17:30New Insights into Googlebot -
Posted by rolfbroer This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Lead Nurturing - not just for B2B Marketing, but also for Sales - and Beyond
Submitted by jen on Fri, 2010-04-23 23:09The primary goal of lead nurturing for B2B marketers is to build a better relationship with your prospective buyers in their ‘upstream’ decision making.
5 tips for Google AdWords's new ReMarketing feature
Submitted by jen on Tue, 2010-04-06 20:28Google AdWords Remarketing: 5 tips to set up a successful and easily managed Campaign
Remarketing: Google AdWords now provides retargeting platform.
Submitted by jen on Sat, 2010-04-03 10:43|
Google AdWords just released a retargeting option to follow your visitors around on the web. By "the web" is meant Google's network of different websites, aka Google Content network. For small-to-medium sized businesses ths opens the door to being ahead of their competitors. |
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Mobile phone email reading
Submitted by jen on Wed, 2010-03-31 20:40|
E-mails being read by iPhone leaps ahead by nearly 130% in one year. Campaign Monitor just completed a study on how emails are being read. The trend shows dramatic changes, as iPhone grows by 128% in one year. Clearly mobile is something SME's need to prepare for now. Click to see the actual results of the various mobile email systems being used. |
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Facebook (finally) introduces Conversion Tracking!
Submitted by jen on Thu, 2010-03-25 12:39
Facebook introduces Conversion trackingUp until now the only way I knew of getting some ROI measurement on Fb advertising was by using a dedicated Firefox plugin called Facebook Ads Manager. It's a great plugin, but it's still a very complex round-a-bout way of actually tracking your ad-spend & ROI. |
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Pay-per-Call: a brief outline
Submitted by jen on Wed, 2010-03-24 21:03
Pay-per-Call: brief outline and some Do's & Dont's
First off let's get our terminology straight: Pay-per-call: this means you advertise your phone number on the Internet and pay when a prospect calls you up. A rough price guideline here is 10x an average click price of what it would cost you in AdWords, i.e.: if you pay $1 for an AdWords click, expect to pay $10 per call |
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Split-test: Google's TV ad platform
Submitted by jen on Wed, 2010-03-24 20:32Split-testing
It's always interesting to see how other people run a split-test. Google is right now conducting a split-test for their very latest product: Google TV ads.
Follow the links below to check it out. Once you're cookied in one browser you're only be able to see one specific landing page version, but using different browsers will enable you to see what the split-test consists of.
Link to landing page A: www.google.com/adwords/tvads/index-a.html
Link to landing page B: www.google.com/adwords/tvads/index-b.html
