jen's blog

Split-testing

It's always interesting to  see how other people run a split-test. Google is right now conducting a split-test for their very latest product: Google TV ads.

Follow the links below to check it out. Once you're cookied in one browser you're only be able to see one specific landing page version, but using different browsers will enable you to see what the split-test consists of.

Link to landing page A: www.google.com/adwords/tvads/index-a.html

Link to landing page B: www.google.com/adwords/tvads/index-b.html

This short experiment presented by Seth Stevenson demonstrates that soon, TV advertising could be within reach of every small to medium sized business. As Seth explains in the video you won't be showing your ads on prime-time soon.

If you are looking at expanding your ad-reach, and your target audience is mainly in the US then maybe Pay-per-view is a good option for you. Below is a table of the major networs in PPV.  If you are unfamilar with what PPV is or how it works, then just check out some of the sites. Many of them carry a full description of what PPV or CPV is and provide good examples.

A great portal that makes setting up campaigns easily: affportal.com

Moz-mobile: spotted in London's St. Pancras

Limo might be a high-speed train !

On a recent trip to London's King's Cross, St. Pancras international train station, our intrepid explorer tracked down a rumour that the SEO Moz-mobile had been spotted frequenting the area.

This table was published in 2005. It therefore could be misleading, but it does serve some purpose in seeing the comparison. Art.com compiled their ROI stats and here is what they found (in 2005)

It's interesting to see that affiliates were the most profitable. However the table doesn't show if the Affiliates actually stuck around and if they didn't bear the brunt of the costs and made any money or not. Would be interesting to find out.

Banner retargeting

aka "banner following" is becoming more within reach to the "common man", ie: you don't need to have a budget of 50 thousand dollars per month to collect some of the fruits of this type of advertising.

Here is a list of networks providing banner retargeting either as a service or as a referrer to a network:

http://www.admedian.com/network/ and http://90degreemedia.com/ (same Co, different websites - confusing)

Here are some averages of what happens when your website hits the number 1 spot in Google for a keyword:

On a recent visit to Amsterdam to see a potential client, we saw a mysterious car appear in the centre of the city, late one Friday night. As the tinted-windowed, darker-shade of black 18 feet long cruiser sped past us over the cobble-stoned pavements that give this city it's quaint lustre, it lost a number plate! Never to waste a photo-opp, our intrepid adventurers seized the moment and snatched up this prized possesion.

This email was sent ount by Hugo Boss. It directed people to their Facebook page and becoma fan. The benefit here is that having fans of your page you have acquired another communication channel to your potential buying public.

Click the email to view the Facebook page.

Here is another new marketing idea to keep your eye on: "Sideways emails". By which we mean emails that you have to scroll sideways, instead of downward. Abercrombie & Fitch are testing this idea. I'l be watching them to see their results with it.