root-admin's blog

Full Funnel: Google Analytics Measures Social Media -

We all love social media. We all use it all the time.

As analyst and marketers we’re trying to define the business value of social.

So many marketing techniques are applicable to B2B lead generation, yet are very often overlooked as not being "sophisticated enough". Even though the person that signs the cheque is still a person - and therefore responds to the same sales & marketing principles as any other consumer would - B2B marketers are often still wary of using simple methods.
One of those is a paid newsletter.

USPS Formally Announces QR Code Discount

The U.S. Postal Service announced a special summer promotion aimed at getting back into good graces with direct mailers enter the age of interactive mail with Quick Response (QR) barcodes. Offer runs During July and August for First Class mail sent.

In its third year, the Live Chat Effectiveness research report delivers its most significant findings ever. In partnership with the e-tailing group, over 1,000 regular internet shoppers were surveyed to create the industry's most complete research on the effectiveness of live chat technology. A new report concludes:

1. 20% of online shoppers prefer live chat above any other communication method for contacting an online merchant.

Business to business marketing used to be called 'Industrial Marketing'. There was even a Trade publication serving the industry called, "Industrial Marketing".

Gradually this changed into Business Marketing. Then later to business to business or BtoB. Which essentially means marketers that target other businesses as customers.
Nowadays most new marketers never stop to think that there used to be no such thing as creating your won slide presentation - everyone has Power-point now.

Here's a the latest technique to boost your sign-up rate:

E-mail opt-in is getting harder.

So adding a (relatively) simple Facebook-Connect button, along with a basic app, will boost sign-ups.
In one recent test I saw the amount of sign-ups doubled from 40% to 81%.

This position has now been filled - Thanks to all who responded so quickly. We may be opening more positions soon.

More Qualified Leads is looking for a PHP and HTML programmer that is knowledgeable in SEO.

Good results are rewarded with bonuses. Accuracy and future-proof programming is expected.

Shortcuts in programming are not tolerated.

We are hiring right now, so please be fast. Send your CV today.

I look forward to your reply.

Kind regards,

Jen Brannstrom

Whiteboard Friday - How to Get an SEO Job -

Posted by Danny Dover

 Guess who's back. Back again. Danny's back. Tell a friend. (My co-workers hate me ;-p) This week's Whiteboard Friday is about how to get an SEO job. In it, I divulge the secret of how I suckered my way into how I earned this job. I also do the worst impression of my life and finish with a shocking twist that I guarantee you won't see coming!

Faster, Better, Stronger. The GA Async Tracking Code -

You may have heard that Google will begin to use site speed when calculating web rankings. This generated a lot of buzz, but according to Matt Cutts,

An Inside Look at Competitors Backlinks with Open Site Explorer -

Posted by fabioricotta

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.