business to business lead generation

 B2B business to business lead generation challenges

1. it's difficult to pre-select B2B click-traffic (but your still paying for it nonetheless)
2. The conversion or Sale happens off-line
3. There is no single decision maker
4. a long lead time and delayed conversions, ie: closing the deal
5. the search Keywords are often not B2B specific
6. Lead quality can vary wildly
7. the lead's lifetime value can vary