Fashion

Hugo Boss: one email increased subscribers by 87%

Submitted by Jen Brannstrom on Mon, 2009-11-02 15:42

This email was sent ount by Hugo Boss. It directed people to their Facebook page and becoma fan. The benefit here is that having fans of your page you have acquired another communication channel to your potential buying public.

Click the email to view the Facebook page.

Surprise your email list with "sideways emails"

Submitted by Jen Brannstrom on Sat, 2009-10-31 14:14

Here is another new marketing idea to keep your eye on: "Sideways emails". By which we mean emails that you have to scroll sideways, instead of downward. Abercrombie & Fitch are testing this idea. I'l be watching them to see their results with it.

 

Embedding video in your email campaigns

Submitted by Jen Brannstrom on Sat, 2009-10-31 13:42

Email marketer Anna Yeaman recently created a very successful email campaign for Dressed-Up.com. She created two similar emails and tested the response rate. One had moving image, one didn't. The results:

  1. 250% open-rate increase
  2. 26% increase in click-through-rate.

Video in email is, as yet, not really possible because of spam filters.