Internet marketing

Discovering the Golden Nuggets in an ocean of phrases

I'd hate to state the obvious, but: To really ensure you pull in Buyers (and not tire-kickers) you will have to invest some time and money into proper Keyword research. So, here's how to do exactly that:

Some words will bring in interested buyers, most will just bring web-tourists, tire-kickers and time vampires.

The keyword research is in two main sections.

Part one:

Bad News for the Press-Release SEO's:

Matt Cutts announced at SMX West 2011, that:
“Directly paid links on press releases, we wouldn’t want to count those”.   “We probably won’t count anchor text links in press releases”.

To me the qualifying statements "probably" & "wouldn’t want to", mean that they are currently part of the Google algo, but not for long.

As always, quality content that genuinely intereste readers is the answer to long-term SEO.

1. If you're struggling to get heard in your market an alternative solution is targetting businesses that are very local,

aka, "hyper-local".
In the US you can use www.Patch.com to find your local target audience.

Business to business marketing used to be called 'Industrial Marketing'. There was even a Trade publication serving the industry called, "Industrial Marketing".

Gradually this changed into Business Marketing. Then later to business to business or BtoB. Which essentially means marketers that target other businesses as customers.
Nowadays most new marketers never stop to think that there used to be no such thing as creating your won slide presentation - everyone has Power-point now.

1. Target languages:

When displaying ads to potential customers what language do they prefer? More importantly, what languages are you ready to support? If you’re going to pay for traffic you want to make sure that language barriers are not going to create additional friction for your visitors.

This presentation is a great 30 seconds intro on a new technology called "Real Time Bidding".

Esentially it means showing online ads to web-users that, based on their online behaviour, more closely fit to what they are looking for.

You know when a business has been hurt by Google when the CEO steps forward to reasure everyone...

SALT LAKE CITY, April 25, 2011 Overstock.com, Inc. (Nasdaq: OSTK) (short cut: O.CO) today announced that the search engine penalty enforced on them by Google in late February has been lifted.

"We understand Google's position and we have made changes to remain clearly within their guidelines," said Overstock.com CEO Patrick Byrne.

Source: PRnewswire

Generation Z, The New Consumers

I’m sure you have heard of Baby Boomers, Generation X, and Generation Y. But have you heard of Generation Z yet?
These are people born between 1992 and 2010. They have witnessed 9/11, an economic recession, wars in Iraq, a growing environmentally friendly conscience, the first African American President, and a world that changes everyday.

I've just published a a new tactic to get your site at No. 1 in Google:

Read the new SEO article here.

Previously released SEO tactics can be found on this page.

Yes, it's true: the Internet has run out of addresses.

iP addresses have, until now, been in ample supply.