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New Insights into Googlebot

New Insights into Googlebot -

Posted by rolfbroer

Faster, Better, Stronger. The GA Async Tracking Code

Faster, Better, Stronger. The GA Async Tracking Code -

 

You may have heard that Google will begin to use site speed when calculating web rankings. This generated a lot of buzz, but according to Matt Cutts,

An Inside Look at Competitors Backlinks with Open Site Explorer

An Inside Look at Competitors Backlinks with Open Site Explorer -

Posted by fabioricotta

Google Tackles Campaign Attribution with AdWords Search Funnels - Justin Cutroni

Google Tackles Campaign Attribution with AdWords Search Funnels -

There’s been a lot of debate in the analytics community about campaign attribution and how to assign value to the various marketing touch-points that lead to conversions. If you’re new Campaign Attribution you should check out the book Web Analytics 2.0, it has a good, functional overview of the attribution challenge.

New Google Keyword tool

The following is a guest blog post by Matthew Carter:

Lead Nurturing - not just for B2B Marketing, but also for Sales - and Beyond


The primary goal of lead nurturing for B2B marketers is to build a better relationship with your prospective buyers in their ‘upstream’ decision making. 

5 tips for Google AdWords's new ReMarketing feature

Google AdWords Remarketing: 5 tips to set up a successful and easily managed Campaign

Remarketing: Google AdWords now provides retargeting platform.

Google AdWords just released a retargeting option to follow your visitors around on the web.

By "the web" is meant Google's network of different websites, aka Google Content network. For small-to-medium sized businesses ths opens the door to being ahead of their competitors.

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