A/B Testing

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Faster, Better, Stronger. The GA Async Tracking Code

Submitted by admin on Fri, 2010-07-16 22:18

Faster, Better, Stronger. The GA Async Tracking Code -

 

You may have heard that Google will begin to use site speed when calculating web rankings. This generated a lot of buzz, but according to Matt Cutts,

Google Tackles Campaign Attribution with AdWords Search Funnels - Justin Cutroni

Submitted by admin on Sat, 2010-06-19 10:25

Google Tackles Campaign Attribution with AdWords Search Funnels -

There’s been a lot of debate in the analytics community about campaign attribution and how to assign value to the various marketing touch-points that lead to conversions. If you’re new Campaign Attribution you should check out the book Web Analytics 2.0, it has a good, functional overview of the attribution challenge.

Split-test: Google's TV ad platform

Submitted by jen on Wed, 2010-03-24 20:32

Split-testing

It's always interesting to  see how other people run a split-test. Google is right now conducting a split-test for their very latest product: Google TV ads.

Follow the links below to check it out. Once you're cookied in one browser you're only be able to see one specific landing page version, but using different browsers will enable you to see what the split-test consists of.

Link to landing page A: www.google.com/adwords/tvads/index-a.html

Link to landing page B: www.google.com/adwords/tvads/index-b.html