lead generation
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New Google Keyword tool
Submitted by admin on Mon, 2010-04-26 18:12The following is a guest blog post by Matthew Carter:
Lead Nurturing - not just for B2B Marketing, but also for Sales - and Beyond
Submitted by jen on Fri, 2010-04-23 23:09The primary goal of lead nurturing for B2B marketers is to build a better relationship with your prospective buyers in their ‘upstream’ decision making.
Facebook (finally) introduces Conversion Tracking!
Submitted by jen on Thu, 2010-03-25 12:39
Facebook introduces Conversion trackingUp until now the only way I knew of getting some ROI measurement on Fb advertising was by using a dedicated Firefox plugin called Facebook Ads Manager. It's a great plugin, but it's still a very complex round-a-bout way of actually tracking your ad-spend & ROI. |
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Pay-per-Call: a brief outline
Submitted by jen on Wed, 2010-03-24 21:03
Pay-per-Call: brief outline and some Do's & Dont's
First off let's get our terminology straight: Pay-per-call: this means you advertise your phone number on the Internet and pay when a prospect calls you up. A rough price guideline here is 10x an average click price of what it would cost you in AdWords, i.e.: if you pay $1 for an AdWords click, expect to pay $10 per call |
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PPV pay-per-view networks
Submitted by jen on Mon, 2010-02-22 21:54If you are looking at expanding your ad-reach, and your target audience is mainly in the US then maybe Pay-per-view is a good option for you. Below is a table of the major networs in PPV. If you are unfamilar with what PPV is or how it works, then just check out some of the sites. Many of them carry a full description of what PPV or CPV is and provide good examples.
A great portal that makes setting up campaigns easily: affportal.com
