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Retargeting: some best practices
Submitted by Jen Brannstrom on Thu, 2011-06-16 16:42some best practices to using retargeted display ads effectively:
- Make sure you have people on your team who can build a product data feed. And if you don't, look for outside help.
Social Media: Don't believe the Hype
Submitted by Jen Brannstrom on Mon, 2011-02-07 18:23
Based on a sample of 10,000 adults, a recent survey showed Social Media comes in almost last when it comes to bringing new customers.
Especially since advertising on Facebook is expensive.
The actual numbers look like this:
