The No.1 spot in Google
You don't need to be no.1 to get a lot of sales
But you do need to be on page 1 of Google!
Everybody wants that coveted top spot in Google. However, Google itself has recognised that there is only one such number 1 spot. So in order to expand the possibilities for more people to reach their potential customers they are busy evolving to a more diverse search-results page layout.
Look at the screenshot below and ask yourself: "Where is the eye drawn to?" Is it to the number 1 spot at the top? Or elsewhere?
Google's management has obviously realised that there is only one No.1 spot. To provide a wider range of results it is moving toward a more interesting and palatable search-results page. Hence the use of indents, image results, news items and even video.
So how do you get to the top in Google?
Answer: through hard work, a logical approach and... err, hard work.
Sorry, but there is no free lunch.
A logical approach, if you have no previous reliable data:
- use AdWords to see which ads people click
- measure which ads give you leads or sales
- determine which ads and keywords do not give you leads/sales
- concentrate on the wining ad-text and winning keywords and put them in your website,
- get other websites to take notice of you and link to you by virtue of the fact that you have something unique to offer
Simple eh?
Well, it's a simple plan but it can get twisted along the way. Once we have determined your company's business objectives and goals for your marketing campaign, we use this information to form the foundation of our lead generation strategy.
Achieving your sales target becomes the measure by which we gauge our success.
Where to Start - allow us to walk you through a needs-analysis.
Fill in a contact form or phone us.
Are you considering a website redesign? Let us build you one that is
- designed to get you qualified leads,
- is built using web-standards,
- specifically suited to Google's requirements and thereby ranking higher more easily.
- able to provide accurate statistics and exact origin of your qualified leads
After all, why bother commissioning a new website if it's not going to provide more customers.
Before we start on any project, we ask these important questions:
- What is the current lead quality and quantity?
- What is the current cost per lead?
- How do customers use Google to find you, or your competitors?
- What is your website's "user experience" like?
- How is the web-page content (text) affecting the rankings in Google and paid rankings?
- How much of the marketing budget is accurately measured?
Once these factors are known we will set about creating a flexible and effective internet marketing campaign - not just a pretty site - to bring in more leads.
A successful campaign requires successful communication. Through regular telephone calls, email and online meetings you will see your trust in us is warranted.
