Sales Lead Generation: how to configure your website correctly for maximum profit

Sales Lead Generation: how to configure your website correctly for maximum pay per click managementprofit

This article is about how to configure your website correctly for maximum Sales Lead Generation.

1. Get ALL the data from the leads that come in from your website

And get sales prospects you might miss out on

It still amazes how some companies (even very high tech groups) still don't have their web analytics configured correctly so they
can actually see where their sales leads are coming from.
There they are spending a wad of cash and leaving the petrol cap off and driving happily along.

So What should a correct lead generation procedure look like?

Here's how you will get more prospects that are actually qualified leads:
When you receive a message from your website (in whatever form) it shouldn't just contain the name, email, telephone, etc.
It SHOULD contain at least the following, eg: budget-roi

 

  • name: GOWALL JOHN
  • company: FIELD RESOURCES LTD.
  • position: SALES MANAGER
  • telephone: 774 098 440
  • email: john.g@ fieldresourcesltd.co.uk
  • url: examplwebsite.com/contactform-1
  • campaign: summer-promotion
  • source: outsourced-emailing-system-15july
  • medium: email
  • content: the-email-with-the-red-button
  • term: data request
  • visits: 5

This may look like a load of gobbledygook, but look closely!

It not only contains the sales lead's contact data, but also reveals HOW he arrived on your site.
NOW you're ready to compile some seriously valuable marketing data. How you ask?

Very simply: let's say there were two emails sent out (or more) and the one above came in. It says
"the-email-with-the-red-button" under "content".

Let's wait a week and count up the numbers.
We might see that "the-email-with-the-red-button" appears on many sales leads. Then it's an easy conclusion to make.

The marketing budget needs to be channelled to "the-email-with-the-red-button" and the other email "with the green
button" or whatever, gets scrapped.

Now you're finally applying some sense to your marketing.
This, after all, is what your web analytics is for.

 

2. extract ALL you can from AdWords

Don't just make Google rich, get some for yourself

Now please look at the example below: adwords: how to get the most return

 

If you have ever used Google Adwords to trump some leads and business, you will realise very quickly this is not what you normally get from dear old uncle Google.

Yet what you see here is ESSENTIAL if you want to get the most out of your Google AdWords budget. In fact used well this data can be your beacon of sanity in a sea of infinite keywords, leaving you desperate to discover "which keywords shall I aim for on my Home page?"

Yet in a properly configured web analytics, as above, this is exactly what you should see.
So how do we do it?

By using Google Analytics and configuring (programming) it so that it will give you all of the above data.

3. Google Analytics to the rescue lead generation rescue

Save yourself from keyword-drowning

Using the above example-contact data it would be pretty easy to draw a clear picture of how your visitors and most qualified leads
actually get to your site.

And we can discount the "leads" that are not really leads but more "internet tourists". Furthermore, when analysing
three months later (or even longer for some longer sales lead cycles) it may just be that the email, or ad, or banner, or whatever it
was that initially brought in the most "leads" didn't necessarily bring in the most SALES.

And that would be the first step in bringing you up the ladder toward professional marketer.

Need help configuring your website for optimum lead generation? We can help.

Contact us for a free lead-generation analysis or just a chat. We are here to help you achieve the most from your website.