Media Buying

Media Buying: guidelines and tips on dealing with a Media Network

When buying ad space from a network:

1. ask if they are willing to do CPA,
2. ask for a 24hour out-clause,
3. ask what the lowest bidder is bidding on remnant traffic,
4. check if you can implement frequency capping,
5. check for net 30 terms so you don't bear all the costs
6. when the media is a proven success, negotiate with the customer for faster payment of invoices so you can in turn pay the Media channel faster, to increase Impressions, to increase, ....you get the idea
7. do they support OpenX, or will you have to implement an expensive tracking solution?

For specific adwords remarketing tips