Ideal scenario: each lead that lands in the inbox shows what the person "typed into Google" to end up at your website. In other words it shows you "under what keywords are you known to your buying public".

2. AdWords measurement

Common scenario: a business spends a part of their marketing budget on Google AdWords to get interested leads.

Ideal scenario: each lead that lands in the inbox clearly shows what AdWords ad the person clicked. This tells you which of your advertising dollars/pounds/euros is actually well-spent. Reversely, what part of your marketing budget is misspent?

3. Message refinement:

Common scenario: someone designs a website. His word is final, because "he's the designer".

Ideal scenario: using the data from the above two measurements, a web-design is put together using the keywords that have proven to bring in paying customers to the site.

Several variations can be tested to determine the absolute winner. Testing variations is a bit of a science. It needs to be regarded as a clinical test. Done well it can mean the difference between a lot of online leads/sales and none or very little.

SEO, AdWords and other tech-gibberish

You've heard of things like "SEO" and "AdWords". These are all tools to get the job done. What job? Getting you qualified leads that will turn into Sales. The rest is just tech-speak designed to impress you - the business owner or decision maker - that "the subject of on-line marketing is very complex and only understood by computer specialists."

Well , we're here to tell you : "It's not that difficult, but it does take hard work". Contrary to popular belief, there is no free lunch or "easy money". On the other hand, applied logically and with creativity, the many elements of web design, web-measurement and promotion can bring in lots of interested prospects and leads. After all, "everyone is on the web".

Websites are dying

Over the next few years the current boom in website traffic will change again. As the so-called "digital natives" (the younger generation that takes the internet, mobile phones and digital cameras completely for granted because they've grown up with these items) grow into positions of power in companies, Social Media applications will be the real haunts. And individual websites will be less frequented.  In fact they will be considered second choice.

Sites like Facebook, Linkedin, Tumblr, Vimeo, etc. will become crucial to inviting people to come and view your website. Don't believe us? Click here for statistical proof comparing some of the world's most "flashy" websites and their declining statistics. And click here to see what is getting all the attention.