B2B lead generation

The following article shows results from a recent survey of B2B marketers.

Again it extolls the virtues of  Social Media. Just because "everyone is doing it" doesn't necesarilly mean it's profitable.

As you'll see there is a huge increase of Linkedin & Facebook being used in B2B lead generation.

The question again must be - is it making the cash-register ring? Judge for yourself here:

Whenever there is a recession, the marketing trade publications
run articles extolling to their readers the importance of
continuing to advertise in a recession.

Since these articles are usually contributed by ad agency
owners, magazine publishers, and marketing consultants, one
could make an argument that they are self-serving.

As Warren Buffett says, "Don't ask the barber if you need a
haircut."

Marketing professionals make money only when companies buy their
marketing and advertising services.

But do they REALLY believe that spending money on marketing in a

By Ken Magill

Meet a 53-year-old vacuum cleaner salesman: Claude Whitacre.

Dear Direct Response Letter Subscriber:

Recently JN, one of my readers, sent me an e-mail very similar
in sentiment to dozens of other e-mails I have received over the
years.

"Why do marketers like ETR and AWAI send me 16-page DM packages
when the copywriter could have said the same thing in 1 to 2
pages?" JN writes.

"The prospect might even buy out of gratitude for not having to
wade through those 16 pages and breathe a sigh of relief instead
of snarl a nasty expletive."

But JN is not through lambasting long-copy direct marketing yet.
Her e-mail continues:

 Dear Subscriber:

Below is a message from legendary B2B Copywriter Bob Bly. He is offering a fabulous
opportunity to help you double your work-output. This is essential stuff for anyone looking 
to generate qualified leads

This article, written by master B2B Copywriter Bob Bly is a great yardstick for determining how much email you can send out. Bob has been a master at b2b lead generation for over thirty years. He has taught many, now successful, copywriters achieve professional levels.

I've had the good fortune to have heard several of his seminars and spoken to him personally on occasion. This article was sent to me recently and because it's so valuable for all lead generation efforts, I'm re-publishing it here.

So many marketing techniques are applicable to B2B lead generation, yet are very often overlooked as not being "sophisticated enough". Even though the person that signs the cheque is still a person - and therefore responds to the same sales & marketing principles as any other consumer would - B2B marketers are often still wary of using simple methods.
One of those is a paid newsletter.