B2B lead generation
Your Social Media, Your Reputation
Submitted by Jen Brannstrom on Sun, 2012-04-01 15:07The article below puts the case for investingin Sicial Media. Something I have not been a proponent of for B2B.
New Facebook Pages: essential changes every business must know
Submitted by Jen Brannstrom on Sun, 2012-03-04 15:00This post by Kristi Hines lays out the most noticeable changes that are coming at the end of March.
Apart from the fact that all custom Fan pages will likely need to be re-done, for lead generation purposes the saddest parts of the new Facebook page changes is:
What’s Working in Email Marketing - 2012
Submitted by Jen Brannstrom on Fri, 2012-02-10 13:21WHEN should I best send my emails?
Based on our data we consistently find the following:
• Business to Business (B2B) –Scheduling for delivery on Tuesday Wednesday and Thursday early morning are best. Peak open times are between 5 and 7am local time.
• For B2C recipients (specifically, when sending to a contact list with a high concentration of consumer addresses such has @gmail.com, @yahoo.com, @aol.com etc), we find that peak open times are commonly Saturday morning, Saturday evening and Sunday evening.
B2B Marketers Embrace Social Media - but provide no results data
Submitted by Jen Brannstrom on Fri, 2011-12-23 10:00The following article shows results from a recent survey of B2B marketers.
Again it extolls the virtues of Social Media. Just because "everyone is doing it" doesn't necesarilly mean it's profitable.
As you'll see there is a huge increase of Linkedin & Facebook being used in B2B lead generation.
The question again must be - is it making the cash-register ring? Judge for yourself here:
Marketing in a Recession
Submitted by Jen Brannstrom on Fri, 2011-12-23 09:42Whenever there is a recession, the marketing trade publications
run articles extolling to their readers the importance of
continuing to advertise in a recession.
Since these articles are usually contributed by ad agency
owners, magazine publishers, and marketing consultants, one
could make an argument that they are self-serving.
As Warren Buffett says, "Don't ask the barber if you need a
haircut."
Marketing professionals make money only when companies buy their
marketing and advertising services.
But do they REALLY believe that spending money on marketing in a
Email's No. 1 Misunderstood Metric
Submitted by Jen Brannstrom on Thu, 2011-11-10 16:13By Ken Magill
Years of Door-to-Door Sales Create a Sales Expert—and People Listen!
Submitted by Jen Brannstrom on Wed, 2011-11-09 15:42Meet a 53-year-old vacuum cleaner salesman: Claude Whitacre.
The truth about long copy
Submitted by Jen Brannstrom on Mon, 2011-10-24 22:44Dear Direct Response Letter Subscriber:
Recently JN, one of my readers, sent me an e-mail very similar
in sentiment to dozens of other e-mails I have received over the
years.
"Why do marketers like ETR and AWAI send me 16-page DM packages
when the copywriter could have said the same thing in 1 to 2
pages?" JN writes.
"The prospect might even buy out of gratitude for not having to
wade through those 16 pages and breathe a sigh of relief instead
of snarl a nasty expletive."
But JN is not through lambasting long-copy direct marketing yet.
Her e-mail continues:
