online business to business marketing

This post by Kristi Hines lays out the most noticeable changes that are coming at the end of March.

Apart from the fact that all custom Fan pages will likely need to be re-done, for lead generation purposes the saddest parts of the new Facebook page changes is: 

By Ken Magill

Meet a 53-year-old vacuum cleaner salesman: Claude Whitacre.

Dear Direct Response Letter Subscriber:

Recently JN, one of my readers, sent me an e-mail very similar
in sentiment to dozens of other e-mails I have received over the
years.

"Why do marketers like ETR and AWAI send me 16-page DM packages
when the copywriter could have said the same thing in 1 to 2
pages?" JN writes.

"The prospect might even buy out of gratitude for not having to
wade through those 16 pages and breathe a sigh of relief instead
of snarl a nasty expletive."

But JN is not through lambasting long-copy direct marketing yet.
Her e-mail continues:

 Dear Subscriber:

Below is a message from legendary B2B Copywriter Bob Bly. He is offering a fabulous
opportunity to help you double your work-output. This is essential stuff for anyone looking 
to generate qualified leads

So many marketing techniques are applicable to B2B lead generation, yet are very often overlooked as not being "sophisticated enough". Even though the person that signs the cheque is still a person - and therefore responds to the same sales & marketing principles as any other consumer would - B2B marketers are often still wary of using simple methods.
One of those is a paid newsletter.