B2B Leads

The following article shows results from a recent survey of B2B marketers.

Again it extolls the virtues of  Social Media. Just because "everyone is doing it" doesn't necesarilly mean it's profitable.

As you'll see there is a huge increase of Linkedin & Facebook being used in B2B lead generation.

The question again must be - is it making the cash-register ring? Judge for yourself here:

Whenever there is a recession, the marketing trade publications
run articles extolling to their readers the importance of
continuing to advertise in a recession.

Since these articles are usually contributed by ad agency
owners, magazine publishers, and marketing consultants, one
could make an argument that they are self-serving.

As Warren Buffett says, "Don't ask the barber if you need a
haircut."

Marketing professionals make money only when companies buy their
marketing and advertising services.

But do they REALLY believe that spending money on marketing in a

By Ken Magill

Dear Direct Response Letter Subscriber:

Recently JN, one of my readers, sent me an e-mail very similar
in sentiment to dozens of other e-mails I have received over the
years.

"Why do marketers like ETR and AWAI send me 16-page DM packages
when the copywriter could have said the same thing in 1 to 2
pages?" JN writes.

"The prospect might even buy out of gratitude for not having to
wade through those 16 pages and breathe a sigh of relief instead
of snarl a nasty expletive."

But JN is not through lambasting long-copy direct marketing yet.
Her e-mail continues:

 Dear Subscriber:

Below is a message from legendary B2B Copywriter Bob Bly. He is offering a fabulous
opportunity to help you double your work-output. This is essential stuff for anyone looking 
to generate qualified leads

So many marketing techniques are applicable to B2B lead generation, yet are very often overlooked as not being "sophisticated enough". Even though the person that signs the cheque is still a person - and therefore responds to the same sales & marketing principles as any other consumer would - B2B marketers are often still wary of using simple methods.
One of those is a paid newsletter.

Below are an assortment of inspired (and inspiring) quotes for marketing and advertising. When you're diong a lot of B2B lead generation things can get tough. It's not by chance there are very few real lead generation companies operational in the B2B sector.

So in light of that, and in celebration of the few, rare birds that do venture into the world B2B marketing, here are some great words from some of the world's finest ad-people & marketers.

When does a web lead go cold? Immediately!

Contact rates decrease 100 times if you wait 30 minutes, as opposed to five minutes, to call back.

If you think your company is good at responding, think again, says Dave of InsideSales.com who has conducted more than 5,000 audits for leading companies.

The average response time is 44 hours!

An average of 43 percent didn’t respond at all.

78% of sales goes to the company that responds first – not to the company with the best or cheapest product.