Targeted Email Marketing
Email's No. 1 Misunderstood Metric
Submitted by Jen Brannstrom on Thu, 2011-11-10 15:13By Ken Magill
What does "too much email" mean?
Submitted by Jen Brannstrom on Tue, 2011-09-20 19:58This article, written by master B2B Copywriter Bob Bly is a great yardstick for determining how much email you can send out. Bob has been a master at b2b lead generation for over thirty years. He has taught many, now successful, copywriters achieve professional levels.
I've had the good fortune to have heard several of his seminars and spoken to him personally on occasion. This article was sent to me recently and because it's so valuable for all lead generation efforts, I'm re-publishing it here.
Emailing volume growth slowest in 11 months
Submitted by Jen Brannstrom on Sat, 2011-06-25 11:53The Retail Email Index: The top online retailers sent each of their subscribers 3.1 promotional emails on average during the week ending June 17, 2011. That’s up 2% week-over-week, down 4% from where it was four weeks ago, and up 6% year-over-year. That was the smallest year-over-year increase since last July.
How to ensure your emails reach your prospect's inbox
Submitted by Jen Brannstrom on Thu, 2011-05-12 12:42How to ensure your emails reach your prospect's inbox
a plain-English guide for Business-owners on email deliverability.
Facebook announces New email+sms+im system
Submitted by Jen Brannstrom on Tue, 2010-11-16 01:30Mobile phone email reading
Submitted by Jen Brannstrom on Wed, 2010-03-31 19:40|
E-mails being read by iPhone leaps ahead by nearly 130% in one year. Campaign Monitor just completed a study on how emails are being read. The trend shows dramatic changes, as iPhone grows by 128% in one year. Clearly mobile is something SME's need to prepare for now. Click to see the actual results of the various mobile email systems being used. |
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Hugo Boss: one email increased subscribers by 87%
Submitted by Jen Brannstrom on Mon, 2009-11-02 15:42This email was sent ount by Hugo Boss. It directed people to their Facebook page and becoma fan. The benefit here is that having fans of your page you have acquired another communication channel to your potential buying public.
Click the email to view the Facebook page.
Surprise your email list with "sideways emails"
Submitted by Jen Brannstrom on Sat, 2009-10-31 14:14Here is another new marketing idea to keep your eye on: "Sideways emails". By which we mean emails that you have to scroll sideways, instead of downward. Abercrombie & Fitch are testing this idea. I'l be watching them to see their results with it.
Embedding video in your email campaigns
Submitted by Jen Brannstrom on Sat, 2009-10-31 13:42Email marketer Anna Yeaman recently created a very successful email campaign for Dressed-Up.com. She created two similar emails and tested the response rate. One had moving image, one didn't. The results:
- 250% open-rate increase
- 26% increase in click-through-rate.
Video in email is, as yet, not really possible because of spam filters.
